Who We Are

Located at the foothills of the Great Smoky Mountains National Park, The Island in Pigeon Forge boasts 23 acres of entertainment in an inviting setting perfect for anyone looking to escape the everyday.

With over 80 shops, restaurants and attractions, our destination combines all things fun in a safe environment for families and friends of all ages where you can eat, shop, play and stay. We’re not your typical getaway, and our diverse selection of activities makes The Island a one-stop-shop for family-fun. With two Margaritaville lodging properties on-site, we offer up an inclusive vacation destination in the heart of Pigeon Forge.

The Island is showcased by a 200-foot Observation Wheel and the Island Show Fountains, which are programmed to perform to light and music year-round. Our oasis in the Smokies is open 365 days a year with free parking and free admission, making it accessible for anyone visiting Pigeon Forge, Tennessee.

What We Value

People. Stories. Moments. Traditions.

That’s the heart of The Island. Because what are beautiful structures, colorful lights and playful spaces without people there to embrace it all – people who turn a day spent with us into a lifelong memory or family tradition. We value creating a space where real people from all walks of life can experience remarkable moments worth documenting. From kneeling down on one knee for a proposal to a first kiss or conquering a fear of heights. From walking hand-in-hand down Market Street to hearing a song on the fountain that sparks a sense of nostalgia. Every moment matters. Every guest matters. And we’re thankful to be a part of it all.